The Desire for Ethical Products on the Rise and Rise

Over the last 10 ten years the growing number of products sitting on the supermarket shelves espousing ethical, environmental and health values has been growing at a rapid pace.  Fair Trade, Organic, "free from", eco-friendly, sustainable or socially-conscious are what customers are looking for more and more.  However, it is often a mindfield and takes time to sift through all the labels and really understand what they claims mean.  I really like Blissmobox"s idea of doing the sifting for you and perhaps this concept can stretch across other areas that are confusing and require quite bit of retail interrogation. Check out http://www.springwise.com/eco_sustainability/environmentally-socially-responsible-products-monthly-curated-box/